Blizzard Entertainment announced the World of Warcraft: Cataclysm cinematic footage will be unveiled for the first time during the Dallas Cowboys versus Minnesota Vikings NFL game to be aired by FOX at 4:15PM EDT (1:15 PM Pacific Time) on Sunday, October 17th.

The TV Commercial will mark the debut of Deathwing in all its fiery glory emerging from Deepholm into Azeroth. It’ll be amazing to see a Blizzard TV Commercial during a national sports broadcast.

Expect more people joining the ranks of the Horde and the Alliance to settle a score with this evil ancient dragon aspect.