The Laguna Art Museum is exhibiting WoW: Emergent Media Phenomenon through June 14 – October 4, 2009.  The exhibition will have three components: the art and history of the game, fan art, and artists who use World of Warcraft as inspiration for their work. The OCRegister (a California-based News Source) has a sneak peek of some of the artwork to be shown there.

Laguna Art Museum
307 Cliff Drive
Laguna Beach, CA 92651
(949) 494-8971

Blizzard Quote:
“Games are the most elevated form of investigation.” -Albert Einstein

“WoW is the most sophisticated happiness engine that exists now.” -Dr. Jane McGonigal

“Games may provide new ways for museums to have a profound impact on society if they are designed, as alternate-reality games are, to change people’s real-world behavior.” -Dr. Jane McGonigal

WoW: Emergent Media Phenomenon explores various forms of cultural production based on World of Warcraft in particular and on gaming in general. While surveying Warcraft’s Fifteen-year history, the exhibition looks at artistic practices that have been influenced by game culture. The actual works by the producer of World of Warcraft, Blizzard Entertainment (headquartered in Irvine, California), provide a starting point and reference.

Fourteen international artists were selected to consider this movement with the following themes in mind: elements of desire, the collapse of fantasy, medievalism, creative critiques, and public intervention.  Artists in this exhibition take on the visual marker of World of Warcraft to consider, implications of gaming, and their greater impact on our culture.  In addition to the works of these artists, fan art and the growing culture of machinima (computer animation that uses the graphic engines from video games) will be explored in this exhibition.

Gaming is a movement that encompasses a large population and holds the potential to greatly impact society. Jane McGonigal, a game designer and researcher, states, “This is a new generation of hard-core gamers, and what they’re doing is generating unprecedented participation bandwidth. They are donating more cognitive cycles, more heart share to game worlds and virtual worlds than we’ve seen dedicated to any project before.” The artists in this exhibition have extended these concerns.

Read the full Programming from June-Oct below.

Blizzard Quote:
The exhibition is curated by Grace Kook-Anderson and is accompanied by a booklet published by Laguna Art Museum. As part of the exhibition, you’ll receive a booklet featuring essays by the curator; participating artist, Eddo Stern; and the curator at Blizzard Entertainment, Tim Campbell. This booklet is published by Laguna Art Museum.

Participating artists: selected artists from Blizzard Entertainment, including Chris Metzen, Sam Didier (a.k.a., Samwise), Chris Robinson, Justin Thavirat, and Roman Kenney (all from Irvine); Aram Bartholl (Berlin); Jorg Dubin (Laguna Beach); Alexander Galloway (New York); Jacqueline Goss (New York); Auriea Harvey and Micha

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